The firm's own casino - the Colorado Belle - followed and began a process of providing casinos in America with its unique brand of slot machine. The latter started off its existence in 1968 when founders Alvin Snapper and Jack Solomon set up the firm as a medical products manufacturer.īut it wasn't until 1979 that the newly-monikered Alliance Gaming entered the gaming market with the acquisition of slots giant, the United Coin Machine Company. The story of Bally is really the story of two distinct companies: Bally Gaming and Advanced Patent Technology. Let's take a closer look at how Bally grew to become one of the major players. Producing top slot machines, video slots and online slots since the late '60s, Bally has gone through plenty of turmoil during its life but it arguably boasts some of the best-loved slot machines in the world.įrom the Strip casinos of Vegas to the pubs and clubs of Australia, Bally slots can be found almost anywhere. Bally Technologies barely needs an introduction to slots fans.

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